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digital disruptors
Woven launches new photography-focused site design
May 3, 2017

Los Angeles–based antique and contemporary rug company Woven has launched a website with search functionality that lets users shop for rugs by category: Antique, Vintage, Contemporary and Studio Woven (a new collection of contemporary rugs including six series: Haptic, Terrain, Rhythm, Mutation, High:Low and Pattern). 

 
The homepage and images from the new site

Other highlights of the site include new images of Woven’s rugs, captured in Iceland, Malibu and the Mojave desert, and interactive videos designed around the product. 

“The debut of the new website represents the evolution from Woven Accents to Woven,” says Sam Moradzadeh, creative director. “We’re a second-generation company that embraces the ideology of ‘rug as place.’ Our rugs are timeless and crafted to share stories for generations. The new site is graphic and interactive to engage visitors to explore the stories behind the rugs. We’ve heightened our search functionality so customers can easily search our rugs by collection, style, name and dimensions—it is much more efficient for our clients.”

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