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industry insider
Yves Delorme is going blush for breast cancer awareness
Sep 18, 2017
Melissa Studach

In honor of Breast Cancer Awareness Month, French linen purveyor Yves Delorme will be donating 20 percent of any blush pink item sold in October to City of Hope for breast cancer research.

Yves Delorme
Twenty percent of any blush Yves Delorme purchase in October will be donated to breast cancer research.

Sourcing linens for bed, bath, table and more, Yves Delorme is a sixth-generation family business with more than 450 locations worldwide. The company has produced collections with fashion houses Hugo Boss and Kenzo, and most recently, Yves Delorme partnered with New York designer Sara Story on a soon-to-be-launched, custom bedding collection for its Bespoke category.

Along with the blush purchase donations, the company will also be auctioning one-of-a-kind, Bespoke bedding valued at nearly $3,000. Bidding will be open the entire month of October online and in the Yves Delorme New York flagship (1070 Madison Ave.). All proceeds of the auction will benefit City of Hope, one of only 48 comprehensive cancer centers in the nation.

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