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Benjamin Moore launches CENTURY
Mar 2, 2017 | New York City
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Benjamin Moore unveiled its newest paint collection, CENTURY, at West Edge in New York City last week with a cocktail party for designers, architects and influencers. The line of paint comes in 75 colors and is the first-ever soft-touch matte finish from the brand. More than 175 guests experienced the paint through interior vignettes and larger-than-life displays with hand-painted swatches. Guests included Susanna Salk, AnnBritt Newey, Darrin Varden, Gregory Allan Cramer, Jennifer Beek Hunter, Tim Button, Barry Richards, and editorial representatives from Hearst Design Group, Architectural Digest, Martha Stewart Living and New York Spaces.

“We are excited to have gathered the interior design industry to introduce this groundbreaking new paint developed specifically with designers in mind,” says Harriette Martins, Benjamin Moore senior brand manager. “CENTURY was created by master craftsmen and chemists to elevate the offerings currently available on the market to interior design professionals. It was a delight to reveal the product and color palette to our many friends in the industry and we look forward to seeing how designers will use it moving forward.”

Images by Megan Swann. 

EVENT GALLERY
Benjamin Moore representatives mark the launch of CENTURY.
Benjamin Moore representatives mark the launch of CENTURY.
The CENTURY color palette was brought to life with brushouts of actual CENTURY paint integrated into life-size versions of designer tools.
The CENTURY color palette was brought to life with brushouts of actual CENTURY paint integrated into life-size versions of designer tools.
The event was hosted at West Edge.
The event was hosted at West Edge.
This in-store color display features all 75 new hues from the CENTURY palette.
This in-store color display features all 75 new hues from the CENTURY palette.
Guests interact with design tools to experience the effect of CENTURY in interior spaces.
Guests interact with design tools to experience the effect of CENTURY in interior spaces.
Tina Chadha, Metro New York (right) with guest
Tina Chadha, Metro New York (right) with guest
Large-scale panels greeted guests and illustrated the behind-the-scenes process for creating CENTURY.
Large-scale panels greeted guests and illustrated the behind-the-scenes process for creating CENTURY.
A CENTURY paint can
A CENTURY paint can
Benjamin Moore representatives and retailers celebrate CENTURY.
Benjamin Moore representatives and retailers celebrate CENTURY.
Tamara Peterson and Megan Pflug
Tamara Peterson and Megan Pflug
Veronica Arcaroli, director of the Architect and Designer Segment at Benjamin Moore; Ken Wampler, executive director at Alpha Workshops; and Darrin Varden, designer
Veronica Arcaroli, director of the Architect and Designer Segment at Benjamin Moore; Ken Wampler, executive director at Alpha Workshops; and Darrin Varden, designer
Guests interact with the soft-touch matte finish of CENTURY.
Guests interact with the soft-touch matte finish of CENTURY.
Gregory Allan Cramer and guest
Gregory Allan Cramer and guest
AnnBritt Newey
AnnBritt Newey
Guests at the celebration
Guests at the celebration
Darrin Varden and Georgie Hambright discuss CENTURY.
Darrin Varden and Georgie Hambright discuss CENTURY.
Tina Ramchandani (center right) with guests
Tina Ramchandani (center right) with guests
Guests with the samples of the new paint.
Guests with the samples of the new paint.