Incollect 10-18
Caliente announced as Color of the Year
Oct 10, 2017 | New York City
Caliente announced as Color of the Year

At the Solomon R. Guggenheim Museum in New York City, Benjamin Moore announced Caliente AF-290 as its Color of the Year for 2018. Over the last year, the Benjamin Moore Color and Design Team traveled to 12 countries, visiting 30 cities to suss out color trends for the upcoming year, which led to its selection of Caliente. Over 500 guests were in attendance for the reveal, including Jamie Drake, Caleb Anderson, Bachman Brown Clem, Brad Ford, Nicole Gibbons, Mark Cunningham, Ashley Darryl, John Douglas Eason and James Huniford.

“What we’ve observed, more than anything else this year is that ‘color is voice.’ The color red communicates change, strength, drama, happiness and confidence,” says Ellen O’Neill, director of Strategic Design Intelligence at Benjamin Moore. “We chose Caliente AF-290 as the Benjamin Moore Color of the Year 2018 because this particular shade has the versatility to energize a space as well as make rooms intimate. Like ‘red carpet treatment,’ something special always happens in a red room.” 

EVENT GALLERY
New York City’s leading interior designers, architects and influencers attend the exclusive reveal of the Benjamin Moore Color of the Year 2018 at the Solomon R. Guggenheim Museum.
New York City’s leading interior designers, architects and influencers attend the exclusive reveal of the Benjamin Moore Color of the Year 2018 at the Solomon R. Guggenheim Museum.
New York City’s leading interior designers, architects and influencers attend the exclusive reveal of the Benjamin Moore Color of the Year 2018 at the Solomon R. Guggenheim Museum.
Carl Minchew, vice president of Color Innovation and Design at Benjamin Moore, announces Caliente AF-290 as the highly anticipated Color of the Year 2018.
Carl Minchew, vice president of Color Innovation and Design at Benjamin Moore, announces Caliente AF-290 as the highly anticipated Color of the Year 2018.
Carl Minchew, vice president of Color Innovation and Design at Benjamin Moore, announces Caliente AF-290 as the highly anticipated Color of the Year 2018.
Designer Alberto Villalobos and Kelly Sinatra, Benjamin Moore head of public relations
Designer Alberto Villalobos and Kelly Sinatra, Benjamin Moore head of public relations
Designer Alberto Villalobos and Kelly Sinatra, Benjamin Moore head of public relations
Guests mingle throughout the Guggenheim Museum.
Guests mingle throughout the Guggenheim Museum.
Guests mingle throughout the Guggenheim Museum.
The Benjamin Moore Color and Design Team annually forecasts color trends following a yearlong research journey to 30 cities across 12 countries, traveling nearly 100,000 miles.
The Benjamin Moore Color and Design Team annually forecasts color trends following a yearlong research journey to 30 cities across 12 countries, traveling nearly 100,000 miles.
The Benjamin Moore Color and Design Team annually forecasts color trends following a yearlong research journey to 30 cities across 12 countries, traveling nearly 100,000 miles.
Pre-reveal atmosphere
Pre-reveal atmosphere
Pre-reveal atmosphere
Designer Drew McGukin
Designer Drew McGukin
Designer Drew McGukin
A packed house for the party
A packed house for the party
A packed house for the party
Brendan Fallis entertains the crowd.
Brendan Fallis entertains the crowd.
Brendan Fallis entertains the crowd.
Attendees celebrate Caliente AF-290 and Color Trends 2018 awash in red.
Attendees celebrate Caliente AF-290 and Color Trends 2018 awash in red.
Attendees celebrate Caliente AF-290 and Color Trends 2018 awash in red.
Ellen O’Neill, Benjamin Moore director of Strategic Design Intelligence, talks about the Color of the Year with EditorTV.
Ellen O’Neill, Benjamin Moore director of Strategic Design Intelligence, talks about the Color of the Year with EditorTV.
Ellen O’Neill, Benjamin Moore director of Strategic Design Intelligence, talks about the Color of the Year with EditorTV.
Benjamin Moore declares Caliente AF-290, a vibrant, charismatic shade of red, its
Color of the Year 2018.
Benjamin Moore declares Caliente AF-290, a vibrant, charismatic shade of red, its Color of the Year 2018.
Benjamin Moore declares Caliente AF-290, a vibrant, charismatic shade of red, its Color of the Year 2018.
Guy Tunnicliffe and Tori Mellott
Guy Tunnicliffe and Tori Mellott
Guy Tunnicliffe and Tori Mellott
Attendees Jamie Drake and Robert Rufino
Attendees Jamie Drake and Robert Rufino
Attendees Jamie Drake and Robert Rufino
Post-reveal atmosphere
Post-reveal atmosphere
Post-reveal atmosphere