A “Behind-the-Scenes” Window Treatment Company Ready to Take Center Stage
RolleaseAcmeda is one of the world’s largest window treatment companies, but don’t be surprised if you’ve never heard of them before. In December 2014 U.S.-based Rollease, previously best known within the industry as a quality component manufacturer—chains, headrails, and all the other pieces necessary to make a shade operate—finalized a merger with the Australian Acmeda, which brought with it best-in-class automation systems, advanced child-safe product offerings, and a wide range of commercial-oriented products. The company has spent the past two years consolidating its operations on three continents, investing in an already state-of-the-art innovation and design center in Melbourne, Australia, and maximizing its systems to benefit its client base. All of these efforts will be showcased at the upcoming International Window Covering Expo (IWCE) on March 8–9, in Charlotte, NC.
“Our existing SKU count nearly doubled, and we now have almost 10,000 products to offer our customers worldwide in every product category of window covering, inside and outside the home,” explained CEO Derick Marsh. “We have easily the widest range of hardware solutions and one of the largest ranges of fabric and automation solutions. Our 3,200 sq. ft. booth at IWCE is the perfect opportunity for architects and designers to explore the breadth of high-quality products and services unavailable from any other single supplier.”
Marsh notes that the three dominant drivers to window treatment sales in the U.S.—energy management, child safety, and differentiated design—are all core aspects of the company’s product platform and often related. “Energy management, in its broadest sense, includes automation as one cannot seriously impact energy consumption broadly without taking human behavior out of the equation,” explained Marsh. “We have reached an inflection point where ease of use and consumer demand are driving the need for automation. More and more, consumers (commercial and residential) are integrating the control of lighting, security systems, temperature, garage doors, you name it, onto the device of their choice, starting with their smartphones or tablets. Motorized shades also have the added benefit of having no operating cord, so the most difficult part of making a window treatment child safe is addressed.” Examples of these options, including the Automate Li-ion rechargeable battery-powered motorization systems and the ARC Automate Pulse smartphone interface for shade control are among the products Marsh and his team will demonstrate at IWCE.
Recognizing that there is still the need for non-motorized child-safe solutions, RolleaseAcmeda also offers a series of additional lower cost and retrofittable child-safe options, including some “very advanced” spring-assisted systems. The company will also present new decorative hardware for shades, exterior shading products, extra-wide width shades (up to 24 feet) for internal and external use, and more. The company’s motto for its presence at IWCE is “Change is here” and that seems very fitting as this one-time “component” company places itself front-and-center at the U.S. window treatment industry’s biggest show.
Details for mobile devices
Charlotte North Carolina
International Window Coverings EXPO
Charlotte Convention Center
501 S College St