Founded in 2011, Rich Pedine Public Relations (RPpr) is a boutique agency dedicated to promoting professional interior designers, lifestyle personalities, products, retail stores and trade showrooms in the home industry. With a focus on personal attention, a relentless work ethic, a meticulous attention to detail and a strong network of contacts, we are dedicated to creating a public relations campaign that is effective and editorial in its approach.
Our goal is to find the most efficient and effective ways to promote your brand and your projects, using a combination of print, broadcast and online exposure that is uniquely tailored to every client.
We’ve worked with some of the biggest names in the interior design world including lifestyle TV trailblazers Christopher Lowell and Doug Wilson and marquee interior designers like David Bromstad, Taniya Nayak, Kathryn Ireland, Alison Davin, Adam Hunter, Reagan Hayes, Sandra Espinet, Design Vidal and Jeff Andrews. We pride ourselves on our work with some of the leading brands in the home decor market including Lamps Plus, Granada Tile, O. Henry House, AphroChic, and Justina Blakeney, bringing them to the attention of the foremost design publications, tastemakers and social media mavens throughout the world.
Our clients have been seen on television on NBC, ABC, CBS, Fox, HGTV, Bravo, TLC, E!, DIY Network and The Weather Channel. Our clients’ work and expertise has been featured in preeminent shelter magazines including Architectural Digest, Elle Decor, Veranda, House Beautiful, Luxe Interiors + Design, and Traditional Home; regional publications such as Angeleno, C, California Home + Design and Los Angeles Magazine; and consumer lifestyle magazines like People, US Weekly, Better Homes & Gardens, Good Housekeeping, Redbook, Martha Stewart Living, Sunset, Real Simple, InStyle, Vogue and Country Living. Online, our clients have appeared in Apartment Therapy, Domaine, HuffPost Home, 1stdibs, Rue, Lonny, TradHome, Remodelista, Elements of Style, La Dolce Vita, Style Beat, Quintessence, and many more.
Rich Pedine, founder and principal
A native of Bradford, Pennsylvania, Pedine graduated from Syracuse University’s prestigious S.I. Newhouse School of Public Communications, migrating to Los Angeles in 2004. After cutting his teeth at a number of top PR firms, Pedine decided to fold his personal passion for interior design into his professional focus. He launched RPpr in 2011 with the goal of championing the people, objects and companies that fuel his love for the industry. Among his recent achievements, he spearheaded the social and digital media efforts for the La Cienega Design Quarter’s Legends event two years in a row. Pedine lives in West Hollywood with his husband Matt and his two dogs Buddie and Harry.
SpecialtyProfessional Skills and Public Relations Services include:
Communications writing such as bios, press releases and media talking points
Media outreach to print, online and broadcast outlets nationwide
Producing product, personality and showroom photography
Producing collateral materials such as look books
Digital brand strategy including website and social media
Special events publicity
Facilitate opportunities with licensing managers, agents, publishers, cable networks, production companies
Tiers of Service include:
Long Term Brand and Communications Services
Minimum 6 month commitment
Ideal for: professional interior designers, established lifestyle experts, online retailers, national brands)
Project based Services
1 – 3 month commitment
Ideal for: new retail and showroom, launching a book or tv show, new product collection, special event
Individual Consulting Services
Hourly basis – phone, online, face to face
Ideal for: specific communications and public relations questions, strategic brand insights, long-term planning
Client ListJeff Andrews - Design
Alison Davin / Jute
Wendy Labrum Interiors
Coryne Lovick Collection
Chris & Peyton Lambton
La Cienega Design Quarter