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Aimee Contois
CEO + First Responder, LemonAid Factory
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Aimee Contois
CEO + First Responder, LemonAid Factory
LemonAid Factory designs creative and cohesive branding materials, as there are usually some deviating lemons in the bunch. Don’t just think citrusy fruits here; “lemon” can also be another term for a dud. In fact, any product with flaws too great to serve its purpose becomes just that: a lemon. Much like purchasing a used car that turns out to be a lemon, choosing a design for attractiveness over functionality can end in disaster. Some visually tempting designs may not actually fulfill their purpose: to represent, promote, and enhance your company’s image. It’s important for your branding materials to accelerate your company’s success… otherwise, you might just be stuck with a lemon. LemonAid Factory has designed full-page advertisements in publications such as Architectural Digest, Elle Décor, New York Spaces, The New York Times, Traditional Home, Town & Country, and Veranda. We were honored to design the entire 40 Years of Fabulous: The Kips Bay Decorator Show House book. We also designed the cover for Barclay Butera Past, Present, Inspired and provided art direction and research for Scalamandré: Haute Décor. Since stepping into the interior design world, LemonAid Factory has had the privilege of designing collateral and booklets/catalogs for companies like Scalamandré, Bloomingdale’s, Lenox, Kohler, Kathryn M. Ireland, and Eastern Accents.