Public Relations and Event Specialist
Details for mobile devices
Mitchell Gold + Bob Williams
Public Relations and Events Specialist
Location: Flexibility on specific location. Ideal candidate would be based on the East Coast.
Position Type: Public Relations, Marketing, Event Planning
The main function of the Public Relations and Events Specialist is to effectively communicate all aspects of our brand through strategic partnerships with appropriate media to create awareness, reinforcement and demand. In addition to managing the national/regional public relations and editorial initiatives, this position will oversee and produce the brand's special events on a national/regional basis. The Public Relations and Events Specialist will collaborate with various team members on key objectives, including: high-profile campaigns, product launches, special events, influencer relationships and brand partnerships.
The ideal candidate will possess high-level written and verbal communication skills, strong organizational and budgeting proficiencies. Prior PR and/or Special Events experience is a must. Travel is required to headquarters and Signature Stores.
In addition, this candidate will possess the following traits:
Bachelor degree in marketing, communications or other related field, preferred.
1-3+ years of experience in a public relations OR event planning related role
Ability to build and maintain close working relationships with target media including national/regional editors, producers, reporters, writers, bloggers and key influencers. Continue to gain positive recognition nationwide by promoting our brand through a steady drumbeat of product placements, feature stories, news and third party endorsements that demonstrate MG+BW's ethos/product range across audiences and initiatives.
Ability to oversee and write all press materials including spring/fall seasonal market press kits. Other written materials include but are not limited to: press releases, pitch letters, bios, backgrounders, interview answers, trend reports, speeches, etc.
Experience fostering relationships with key brand partners: editors, publishers, marketing, social media and event personnel.
Ability to constantly identify new editorial media opportunities and conceive relevant and attention-grabbing pitch ideas.
Possess excellent communication skills with the ability to present PR activities/plans at internal meetings.
Ability to identify, conceive, strategize, and produce on-going schedule of grand openings, special events and seasonal launch events at the retail level as well as other event/sponsorship opportunities.
Manage all aspects of event execution: timeline, collateral, guest list, contracts, vendor relations, budget & post event analysis.
Capture and obtain pre and post event publicity coverage.
Act as company spokesperson/ambassador always ensuring proper brand messaging.
Work with set decorators on feature films/TV placements develop, maintain and maximize these relationships.
Identify and seek interview opportunities for company co-founders arrange and schedule.
Identify and work with influencers/bloggers/celebrities on design projects aligning closely with internal social media team/external agency.
Manage budgets and internal reporting to measure key performance indicators.
Attend key industry events around the country.
Attend bi-annual High Point Furniture market for both wholesale and retail markets and present new collections/products to
the media. Schedule all one-on-one media appointments during markets.
Compensations and Benefits
We offer a wide range of career opportunities with excellent benefits. Above all, we're looking for passionate, talented, hard-working, nice people with great taste to help us build this brand we love.
401k with company match
Option to participate in company health (medical, dental) insurance plans as well as supplemental insurance
Promote work/life balance including paid time off and paid holidays
Onsite child care, wellness clinic, gym and cafe
Mitchell Gold + Bob Williams is a fast-growing, industry-leading brand that is known for classic modern furnishings with great comfort & style, as well as a commitment to equality, environmental responsibility and education. Our brand is represented via domestic and international signature stores, boutique independent retailers, national chains and a growing contract division. Since our start in 1989, we've created a culture of respect, equality and a commitment to helping employees reach their potential and lead more comfortable lives.