Incollect 1-17-18
Digital Disruptors

A roundtable with Dering Hall's Michael Boodro

digital disruptors | February 16, 2018
Much has changed at Dering Hall. The site, which last year welcomed Michael Boodro, the former editor in chief of Elle Decor, is looking to bridge the gap between editorial and marketing. The three men behind the scenes—Boodro, CEO Alan Blaustein and founder Peter Sallick–gathered together to di... By Katy B. Olson

How to navigate the multibillion-dollar online auction place

digital disruptors | February 6, 2018
The art market has gone digital. Social media has become the new gallery for discovering artists, consumers are commissioning artists through digital matchmakers, and more and more collectors are taking their auction bidding online. While the industry’s broadened exposure is beneficial, the new ... By Melissa Studach

Designers to envision 52 different rooms in Mine's new initiative

digital disruptors | February 5, 2018
The Mine will be in every room of the home by year’s end. A follow-up to 2017’s 52 Weeks of Design, which spotlighted the work of a different designer each week, the decor site’s new initiative, The Whole House, features the collaborative efforts of designers working together to design every roo... By Katy B. Olson

Mitchell Gold talks bullying at TED

digital disruptors | February 5, 2018
Did you know that Hickory, North Carolina, has its own TED event? TED Talks, the fantastically popular lecture series, brings together local and independently organized events in the Catawba Valley, among other places. Mitchell Gold, chairman and co-founder of Mitchell Gold + Bob Williams Home F... By Katy B. Olson

Why this interior design game is so successful

digital disruptors | February 2, 2018
Its brand partners include HGTV, Design Within Reach, Serena & Lily, APT2B, Anthony Baratta, Loloi, and Kathy Kuo—as well as newly added outdoor furniture brand Arhaus. It’s got 75,000-something reviews in the App Store. What is it? Design Home, an app that promises to be “a relaxing, fun ga... By Katy B. Olson

How one startup is connecting interior designers with artists

digital disruptors | January 31, 2018
It’s one part marketplace, one part matchmaker. CoCo Gallery, launched in 2015 by Vani Krishnamurthy, following her experience as a Special Projects Fellow at Lincoln Center for the Performing Arts as well as a Bain & Company consultant, connects art-loving homeowners (and the designers who ... By Katy B. Olson

Havenly closes third round of funding

digital disruptors | January 30, 2018
Digital online interior design service Havenly just announced it raised $12.5 million in Series B funding. Its new round of funding was led by the Foundry Group, which had already been an investor, with other investments from Industry Ventures, Chicago Ventures and Kickstart Fund. The company ha... By Taylor Barker

‘Digital furniture dealer’ debuts from founder of Gilt Groupe

digital disruptors | January 25, 2018
A “digital dealer” is aiming to change the way you buy furniture. Workframe, a tech software startup helmed by Gilt Groupe and Zola founder Kevin Ryan, alongside Robert Moore, Andy Parsons and Matthew Smith, has launched Outfit, a platform for buying and browsing furniture. Currently, it’s of... By Katy B. Olson

Online furniture brand Floyd draws $5.6 mil in funding

digital disruptors | January 23, 2018
Detroit-based furniture brand Floyd announced that it has raised $5.6 million in Series A funding from partners such as La-Z-Boy, Beringea, 14W, and Endeavor. Floyd launched its Platform Bed two years ago on Kickstarter, and last year released the Floyd Table, with a birchwood and linoleum table... By Katy B. Olson

#DoItFor, the ad campaign promoting designers to consumers, is live

digital disruptors | January 23, 2018
#DoItFor, the Decorative Furnishings Association’s website and ad campaign encouraging consumers to hire interior designers (as opposed to DIY), has officially gone live. The site launches following the DFA’s online crowdfunding campaign, which was launched in fall 2016 and raised upwards of $10... By Katy B. Olson
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