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Digital Disruptors

Amazon’s home makeover series designed to sell product

digital disruptors | August 15, 2017
Amazon Video is launching a new series, Overhaul, focusing on home makeovers of YouTube influencers. Unlike other Amazon series, this one links video to a storefront where viewers can shop for the featured products. Overhaul is scheduled to debut in September, with YouTube baking star Rosanna Pa...

The Novogratzes open up shop...on Amazon

digital disruptors | August 7, 2017
Officially live last week, the Novogratz storefront on Amazon offers wall decor, beds, lighting, rugs, furniture and doormats in the branded online shop. Robert and Cortney Novogratz Robert and Cortney Novogratz, married couple and parents of seven, worked with Amazon to edit their own... By Katy B. Olson

PlansMatter puts design at the forefront of vacationing

digital disruptors | July 27, 2017
Architects Connie Lindor and Scott Muellner’s love of traveling to well-designed abodes naturally evolved into their founding PLANSMATTER. What started as a passion project for the married couple has become an online resource for others looking to stay in residences designed by well-known archit... By Taylor Barker

Furniture-rental site Feather targets millennials

digital disruptors | July 20, 2017
Launched in April of this year, Feather bills itself as a rent-by-room furniture service catering to millennials. It partners with (as-yet unnamed) manufacturers as well as a few retailers and offers near-immediate delivery and assembly, with the goal of offering easily-changeable, quickly-deliv...

New bed-on-demand service enters the marketplace

digital disruptors | July 19, 2017
Tomorrow Sleep, a direct-to-consumer company by Serta Simmons Bedding, spans mattresses as well as products including a sleep monitor, also incorporates smart technology, with the goal of promoting restful sleep. Tomorrow Sleep system The line includes: the Hybrid Mattress, outfitted o...

Interior design app nabs $10M in funding from Zillow

digital disruptors | July 18, 2017
Hutch, the smartphone app that lets users upload their own photos and use shoppable filters, such as Malibu Luxe, Scandinavian Summer and Tropic Glam, to customize different rooms, recently closed a $10 million Series A financing round. The round was led by Zillow Group, the online real estate d...

Gucci enters realm of home decor

digital disruptors | July 18, 2017
Under the stewardship of designer Alessandro Michele, Gucci will this fall release its first home goods collection. Among the offerings: plates, upholstered chairs, appliquéd pillows, scented candles, porcelain decorative objects by Florence, Italy-based (and Gucci-owned) company Richard Ginori,... By Katy Olson

Herman Miller's new cloud-connected furniture shares workplace insights

digital disruptors | July 14, 2017
Designed to help users "respond to people’s changing needs, empower them to work better, and activate your workplace strategy," the cloud-connected Live OS spans three aspects: furnishings, an app and a dashboard. How does it work? Sensor-outfitted work surfaces deliver data-based insights on ho...

Consort and more take over social at Vegas Market

digital disruptors | July 10, 2017
Industry pros like Kate Bergeron of Luxe Interiors + Design and Nick May of The Chaise Lounge will join a roster of designers including Julia Buckingham and Brady Tolbert in a social-media takeover at this month's Las Vegas Market. The campaign, will follow the trend-spotters via the hashtag #Vi...

Burrow, a Casper.com for sofas, debuts

digital disruptors | July 7, 2017
A startup has tackled the sofa market. Burrow, founded by two Wharton classmates, premiered its sofa online earlier this spring following months of testing and prototyping. The midcentury-modern piece was designed by a RISD grad and is outfitted with stain-resistant, chemical-free upholstery. It...
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