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Pierre Frey
Urban Artist Toxic for Pierre Frey
La Maison Pierre Frey is bringing forth talent that is reflective of the times with its Urban Expression collection. Communication Director Pierre Frey met with Torrick Ablack, better known as Toxic, in his Saint Denis workshop to absorb his environment and his work. The grandson of the company’s founder, Pierre discovered he was on the same wavelength as the artist who is credited as one of the pioneers of the Graffiti movement of the 1980s. Although free-spirited and independent, they both respect the importance of tradition and method. From this mix is born an unexpected collection; a fabric, a wallpaper and a panel of bright colors and spray-painted abstract shapes.